Born in Chicago, Harder first studied graphic design at the Art Center College of Design in Pasadena. His work has been featured in myriad publications such as IdN, Print Magazine, GQ, and Stash to name a few, as well at global festivals including the OneDotZero, Verdopolis, 20/120, Nike “Art Of Speed,” YWFT, Tekko, and the Exquisite Corpse Project. Harder has previously been repped by Prettybird in addition to a number of European companies, and is looking forward to further pushing the boundaries of his creative potential at Golden. The multidisciplinary studio based in Venice California, where he is currently repped as a commercial director. Harder’s aesthetic and creative range dovetail perfectly with Golden’s expansive vision: like Golden, his capabilities as an artist are impressively diverse while remaining of the utmost, cutting-edge quality.
Although he is currently most renowned for his motion graphic and live action spots, Harder continues to draw and derives deep satisfaction from designing a good logo; in fact, over 40 of his original designs are showcased in TASCHEN’s Logo Design Vol. 2. Harder brings this instinct and talent for design to all his work, including directing: like his static work, which is clean and graphic, Harder approaches motion projects with an artful eye and a fastidiousness for detail.
Harder thrives on exploring process to its fullest capability, and spares no effort when achieving a vision: he has spent months on evocative pencil drawings and created full-scale props. “I’m into the mechanics of things,” he says, “I don’t always rely on computer graphics to give the work a personality, to bring it to life. I live by the credo ‘Make Something Everyday and Make Everyday Something,’ and if that means getting down and detailed, I’m in. It’s all about making something innovative, something exciting.”
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